BASIC Bank Unveils Brand Book

BASIC Bank PLC., a 100% state-owned commercial bank, has unveiled its ‘Brand Book’ aimed at establishing a strong, trusted, modern and dynamic visual identity and ensuring consistency in its institutional communications. Nazma Mobarek, Secretary, Financial Institutions Division (FID), Ministry of Finance, unveiled the brand book at a ceremony held recently at the bank’s head office, jointly with Helal Ahmed Chowdhury, Chairman of the Bank’s Board of Directors.

Among others, Munshi Abdul Ahad, Former Additional Secretary and currently a member of the National Pension Authority, Sheikh Farid, Joint Secretary of FID, Ministry of Finance, Md. Matiur Rahman, FCA, FCMA, Dr. Abu Saleh Mostafa Kamal, former Government Official (Grade-1), S.M. Iqbal Hossain, Rtd. Banker, all Directors of BASIC Bank, and Rup Ratan Pine, Executive Director of Bangladesh Bank and Observer of BASIC Bank’s Board, Abu Md. Mofazzel, Managing Director (Current Charge), Subhash Chandra Das,, FCA, FCMA, Deputy Managing Director, Md. Hasan Imam, General Manager and Company Secretary, and Saidur Rahman Sohel, General Manager were present at the ceremony. 

The brand book has been developed to present a unified and modern image of BASIC Bank to its customers, patrons, well-wishers and other stakeholders. It is also expected to bring greater consistency and professionalism to the bank’s corporate communications.